Instagram #hashtag Power

By | Marketing, Social Mdia Tips | No Comments

Understanding some basics about hashtags will get you quick results on your Instagram posts! The first thing to understand is that without hashtags your post is basically invisible to everyone on Instagram. A few of your followers may see it on their feed, but that’s all. And if you’re marketing your business on Instagram that just won’t cut it. You need to be reaching more than just a few of your current followers. So let’s go over a few things to get you some quick results!   Do some research and find the best tags to use. In the search bar start typing in hashtags relevant to your business. When they populate, look for the most popular ones and then start collecting those tags in a document you can get easy access to no matter where you are.   You can see in this yoga post that they didn’t just…

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Mobile Responsive Design: Why Does My Site Need It?

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Responsive Web Design refers to the site’s ability to be easily viewed on a variety of devices: from an iPhone, to a large desktop monitor, and every device in between. Coding in the site’s makeup allows it to completely change the layout depending on the device it is viewed on. This means it takes very little resizing and panning by the user in order for them to find the information they are looking for. So why is it important? Let’s go over my top 4 reasons: User friendly. More and more users are surfing the web from their mobile than a desktop or laptop. We’ve all been there: on our phone quickly looking up a place to grab a bite, or get a quick haircut. We’re on the business’ website and everything is small. Tiny in fact. We end up pinching the screen with our fingers and scooting it around…

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How to have a successful Facebook marketing campaign

By | Social Mdia Tips | No Comments

The main thing I see time and time again is business owners missing the fact that to have true success with their marketing efforts on Facebook, they need to build relationships with their fans and followers. People don’t want to be sold to. Especially on social media. They are there to socialize and connect with friends. So if you are trying to pull them out of their social conversation, to take a look at what you are promoting then you can bet that you need to build a connection – a relationship – first.  And Facebook’s algorithm is set up around engagement. Facebook wants social interaction. They want you to engage with your audience. The higher your page’s  engagement, the higher your organic reach will be on your page. That is, more of your followers will actually SEE your posts.   The main things businesses need to focus on to…

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Losing grip on what’s yours: how to keep control of your website

By | Website | No Comments

I’ve seen it time and time again. A client calls us in a panic because their website is down and they have no idea why, much less how to fix it. So we start at the beginning and ask who their site is hosted with. And the reaction is always the same; They stare back, clueless, because they have no idea. After a bit of detective work we usually find their hosting (where the website lives and makes it possible for it to show on the web) is held by an individual designer. This is usually the designer who created their site to begin with. It’s a detail most business owners don’t give a second thought to. They assume they have everything they need when they hire a designer to build their dream website. So how can you keep this from happening to you?  First of all ask this important…

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